Mike Sammond

Mike Sammond

Mike Sammond

Owner, Operator | Business RadioX Gwinnett & North Fulton

An award-winning radio and television sportscaster and play-by-play announcer, Mike Sammond currently owns and operates two Business RadioX studios in the Atlanta markets of Gwinnett and North Fulton.

The shows produced by Sammond and his team reach business owners, leaders, executives and entrepreneurs in the desirable Atlanta market – and beyond. With a well-educated and affluent audience, featuring an equal number of male and female listeners, Business RadioX provides an outstanding opportunity to reach a local audience with the added benefit of worldwide accessibility.

Business RadioX is the country’s fastest-growing B2B radio network. The company boasts a global footprint and commitment to sharing positive business stories, which has allowed it to reach millions of interested and engaged listeners.

Prior to his work with Business RadioX, Sammond gained extensive knowledge of the Atlanta market and broadcasting in general through roles including:

  • Sports talk host and sports anchor–Atlanta’s CBS Radio/92.9-The Game
  • Sports announcer–Olympic News Channel:
    Vancouver (2010)
    London (2012)
    Rio (2016)
  • Sports announcer–International Sports Broadcasting at 2015 European Games–Baku, Azerbaijan.
  • Sports anchor–CNN Headline News.
  • Sports director:
    WRBL-TV (Columbus, GA)
    WRFC Radio (Athens, GA)
  • Radio & TV play-by-play announcer:
    Atlanta Braves (spring training)
    Gwinnett Braves
    Georgia Bulldogs baseball
    Atlanta Knights hockey

Sammond is also the former co-owner, president & GM of the Columbus Wardogs arena football team and the former vice-president of the Birmingham Steeldogs arena football team and Birmingham Bulls hockey team.